News

Stay informed about the latest news, opportunities and successes in the hardtech startup world.

June 9, 2026

Pivoting in Hardtech: Why It Is 10x Harder Than in Software

The founders who navigate pivots well are the ones who structure their development process to preserve optionality from the start, before the most expensive assets have been committed. Written by: Laurence Audette Lagueux Contributor: Negin Ashouri

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June 1, 2026

Marketing a hardtech product: where do you start as a founder?

Monument has guided our hardtech startups through the basics of digital marketing: from defining their brand purpose to launching their first paid campaigns.

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May 28, 2026

Baumier: When Innovation Is the Business Model

In the bicycle industry, everyone sells performance. Baumier, however, sells something far rarer: a commitment. That’s the gamble Benjamin du Haÿs chose to take when he founded Baumier in Montreal.

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May 8, 2026

Why It Takes 5 Years to Build What Looks Like a Simple Device

On the invisible complexity behind physical products, and what three years of working with hardware founders taught us about the gap between ambition and production. Credit photo: Punctuate Design

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May 5, 2026

Punctuate : Before You Build, Prove It’s Worth It

Phase 0 and pre-prototyping allow a hardtech startup to demonstrate that there is a market for a product before committing capital to manufacturing.

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April 29, 2026

Beonyx: Rethinking the All-Terrain Vehicle for Harsh Terrain

There are places where conventional machines can’t go. Beonyx decided to go there anyway, designing the B1, an electric articulated vehicle capable of climbing 45% gradients and transporting impossible loads—all without leaving a trace. Where others see an obstacle, Beonyx sees an opportunity to innovate for those who can’t afford to make mistakes.

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April 1, 2026

Le Chiffre : Your Financial Model Matters Most (or definitely a lot!)

Running a business without a financial model is like driving with your eyes closed. Hardware founders know this: selling a physical product isn’t the same as selling a subscription. Inventory, suppliers, production capacity, BOM—every decision has a direct impact on your cash flow, sometimes months before you even realize it. Le Chiffre helps you spot the holes before they swallow you whole: your financial model, your cash flow, your growth scenarios. With the right tools, you stop reacting and start making decisions. “Revenue is vanity. Profit is sanity. Cash flow is reality.”

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March 16, 2026

Mobius Electronics: Understanding the Problem Before Selling the Solution

In the digital economy, everyone is selling solutions. Few people take the time to understand the real problem. That’s what sets Mobius apart from other players in the industry: its ability to listen. Let’s meet this changemaker from the world of electronics.

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