SaHera Care Solutions

# Hera Care Solutions Hera Care Solutions is a startup that is reinventing support for women's hormonal and reproductive well-being. Founded in 2023 and incubated at Garage&co, the startup has developed an innovative device for relieving menstrual pain and optimizing female cycle tracking. Inspired by Hera, the protective goddess of women, Hera Care's objective is to create a non-invasive device combining acupressure and artificial intelligence to meet women's wellness needs at every stage of life. Hera Care's flagship product is an elegant earpiece that targets auricular acupressure points linked to the reproductive system, allowing effective and discreet relief from menstrual pain. This device is supported by an application that, through AI, offers personalized support based on users' physiological parameters. ## Problem Menstrual pain and challenges related to hormonal cycles affect many women, often impacting their quality of life and daily activities. Traditional treatments are often pharmaceutical, but these can have side effects and do not allow for personalized monitoring. Hera Care identified the need for a non-invasive, targeted, and scalable solution to help women better manage their hormonal well-being, from fertility to menopause. ## Solution Hera Care's device uses gentle vibrations at the ear level, based on acupressure points, to relieve menstrual pain. Designed to be used for at least four minutes, the earpiece offers several customizable vibration modes, adjusted to the user's preferences. Body temperature is also monitored to ensure accurate menstrual cycle tracking. The associated AI-integrated application offers wellness routines, dietary advice, and stress management plans, tailored to each user. Collected data is secure and can be shared with healthcare professionals, thus optimizing care and communication. ## Results Hera Care was able to: - **Improve pain management**: Tests and prototype iterations indicate that users experience a reduction in menstrual pain thanks to acupressure and targeted vibrations. - **Build a community**: Hera Care's platform offers a space for sharing experiences and resources for women, helping to create community support around women's health. - **Offer personalized monitoring**: Through application data, users benefit from personalized recommendations, improving their daily well-being management. ## Business Model Hera Care Solutions relies on an online and pharmacy sales model. The application is accessible in a Freemium model, allowing users to track their cycles and access basic features for free, with advanced options available through paid subscription. The startup also plans to develop a virtual social assistant for even more interactive and responsive support. ## Future Outlook Hera Care aims to position itself as a central player in women's wellness by developing more AI-based features to address women's diverse hormonal and reproductive needs. It plans to intensify clinical testing and create partnerships with research institutions to scientifically validate the effectiveness of its solutions.