Excubation: A New Path to Innovation

This article discusses excubation as an innovation strategy for large enterprises. The concept involves creating startups or developing innovative projects through external partnerships while maintaining internal teams.

Seven Essential Rules for Excubation Success

1. Separate innovation from execution - Leverage startups' agility with large firms' resources and stability
2. Attract entrepreneurial talent - Offer autonomy, responsibility, and financial/human resources
3. Facilitate the innovation process - Provide necessary resources through clear frameworks
4. Manage the innovation portfolio - Limit simultaneous projects with clear budget allocation
5. Inspire internal employees - Enable job rotation and startup event participation
6. Educate staff - Share startup practices and agile methodologies
7. Support idea flow - Build long-term innovation culture

The article argues that large enterprises can adopt excubation as a win-win model, combining the best of both worlds to remain competitive.