Garage&co's team attended the Consumer Electronics Show 2024 in Las Vegas alongside entrepreneur Christian Beaubien and designer Thibault Lerailler. The event featured over 4,500 product launches.

7 Key Takeaways

1. Stand Out in a Crowded Market

The sheer volume of products requires startups to be well-prepared. Montreal-based startup Bello exemplified this by creating a functional, visually appealing product.

2. Integrate AI Strategically

AI permeated the conference as a significant driver of innovation across various domains.

3. Prioritize Pre-Sales Strategy

Startup Viridox demonstrated effective market validation through engaging potential customers early and securing sales before official launch.

4. Network Actively

Leveraging resources like Canada's commercial delegation for B2B meetings proved valuable.

5. Differentiate Authentically

After observing twenty similar pool-cleaning robots, the team recognized that incremental improvements alone don't create meaningful differentiation.

6. Embrace Sustainability

Major brands highlighted environmental commitments, reflecting growing consumer demand for eco-conscious technology.

7. Build Strategic Partnerships

Partnering with manufacturing experts for scalability helps avoid costly mistakes during growth phases.

Bonus tip: Choose your flights wisely—both trips experienced 5+ hour delays.